… Pop-Culture resource for the Malaysian Community

GAME START 2014 debuts in October

Oh yea! From the ashes of past video game events…. emerges GAME START! It is going to be South East Asia’s premiere Video Game event… & it is within borders of Malaysia. I’m so excited as I couldn’t make it for the previous incarnations of Video Game conventions in Singapore (as Malaysia never has one). From the early reads… this feels like the right one for the right time…. from the right type of people. I look forward to bring you all more news & I also hope to get the chance to cross the border to cover this inaugural event for GAMING & COUNTRY!

GAME ON EVERYONE! – The Captain –



GameStart 2014 ‐ Southeast Asia’s premier consumer gaming event comes to Singapore this October

Highlights include new and upcoming titles from PlayStation, special offers on gaming products and well‐known cosplay guests

5 August 2014, Singapore ‐‐ The inaugural Game Start 2014 hits Singapore shores on October 25 and 26, giving gamers in the region an annual event to look forward to. The convention organizers hope to attract a wide spectrum of consumers, from core PC and console gamers to casual mobile players, over the two days at the Suntec Singapore International Convention and Exhibition Centre.

“Having worked in the industry and being gamers ourselves, we felt that this part of the world is ready and hungry for a consumer show that covers all things gaming and across all platforms,” said Elicia Lee, Founder of Eliphant Pte Ltd, which is organizing the show.

Meet Alyse. She is the official mascot for Game Start 2014.

“The gaming market in Asia is growing exponentially and with the prevalence of internet connectivity, social networks and smartphones, pretty much everyone is a gamer nowadays. We wanted to create a show that we would want to go to with our friends. Drawing inspiration from PAX and GamesCom, our vision is to bring the buzz and fabulous content of these big shows to our part of the world,” she said.

Sony Computer Entertainment HK Ltd Singapore Branch (SCES) is the first main sponsor to pledge support for the regional games con, taking up over 200sqm of booth space at the convention. Booth highlights include a showcase of upcoming titles for both PlayStation®4 and PlayStation®Vita, including DRIVECLUB™, LittleBigPlanet 3 and FREEDOM WARS™. 

“SCES is delighted to be the first main sponsor for the inaugural Game Start as we are confident that it will become a landmark event in the Southeast Asian video gaming calendar. With the number of gamers reaching new heights, there is definitely a gap in the market for an event such as this, where end users can see, touch and experience the very latest offerings. We look forward to showcasing our exciting new line up of PlayStation®4 and PlayStation® Vita games at GameStart, and a long and fruitful partnership with Eliphant,” said Jacqueline Chiu, Head of Marketing.

Also on board as Official Energy Drink for GameStart 2014 is Red Bull® Energy Drink, a product of Europe.

The organizers hope to attract visitors and exhibitors from around the region. To achieve this, Eliphant has roped in industry partners who are passionate about bringing this concept to Southeast Asia. Serving as the event’s Consultant is Christopher Ng, an industry veteran who was General Manager of EA Asia Pacific Pte Ltd for 16 years.

Other partners include St Games Cafe, one of the first console gaming cafes in Singapore; pop culture solutions agency Neo Tokyo Project, who have done commissions for companies like Blizzard Entertainment and EA, and are household names in Singapore’s cosplay scene; and local T‐shirt designer Xmashed Gear, whose edgy gamer tees are gaining a following. Xmashed Gear will be launching exclusive new designs at Game Start 2014.

Neo Tokyo Project will organize the Game On! Cosplay Competition – entry is open to the public, and participants are required to cosplay characters from games on any platform. The competition will be open for submissions on 8 August 2014 and more information on can be found on the official event website – http://www.gamestart.asia.

Yasemin Arslan, also known as Vera Chimera Cosplay, has been confirmed as the event’s first overseas guest and will be at Game Start 2014 to judge the cosplay competition and meet with fans. Costume designer, pin‐up model, actress, and ambassador for cosplay in Australia, she is well‐known for her fiery attitude and dedication towards this hobby, and she caught the world’s attention when she was chosen by Gearbox to bring Lilith The Siren from the multi‐award‐winning game, Borderlands 2, to life.

With more than a decade of cosplay experience under her belt, Tessie is no stranger to the cosplay scene in Singapore. She has participated in and judges competitions, conducted workshops and has sat on the panels both locally and around the region.

She was Singapore’s representative for and placed third in Anime Festival Asia’s Regional Cosplay Championships last year with her potrayal of Zafina from the video game series Tekken. This year, she lends her expertise as Director for Singapore’s annual Cosplay Chess.

Tessie has seen the hobby evolve from a cozy gathering of like minded fans into the phenomenon it is today. As an educator in her day job, Tessie is also interested in how cosplay can be a positive influence for young people. She strives to be a driving force in Singapore’s evolving cosplay framework, and passionately grooms the talent of tomorrow.

Yuegene Fay is an internationally acclaimed cosplayer best known for her stunning and accurate portrayal of male characters. In her illustrious 13 year cosplay career, Yuegene has represented Thailand at the World Cosplay Summit (WCS) in 2007 & 2009, and has also served as a Cosplay Ambassador for her home country and for Japan.

She has been invited to judge cosplay competitions in China, WCS Qualifiers around the region and at various conventions in Europe. Her costumes span multiple genres including Visual Kei, Vocaloid, games & anime and her fiery passion for cosplay is evident in the elaborate costumes she creates.

More exciting additions to the event line up will be announced soon.

Tickets: 1 Day Pass = S$8.50 and 2 Day Pass = S$15.

Official event website – http://www.gamestart.asia
Official Facebook page – http://www.facebook.com/GameStart.Asia
Official Facebook event page


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