New Comic Con Hype to begin 2019
Original article here at PopCultureFunMY
Ding ding ding ding ding ding… the count down has already started. No Darkseid is not coming because the DCEU has been scraped. No it’s not the Doomsday clock or the Doomsday countdown from the WATCHMEN… Nor is it ‘2 Minutes to Midnight’ hahaha just had to throw in some Iron Maiden trivia as it’s what I’m listening to as I write this.
Its the count down to the debut of Malaysia Comic Con…. or is it Comic Con Malaysia? Well the registry says its Comic Con Malaysia Sdn Bhd, however I’ve always read the logo as Malaysia Comic Con since it debut early this year with the tagline suggesting it is the most legit use of the ‘comic con’ name, possibly because they sort covering or permission or endorsement from the ‘comic con’ originators or trademark (TM) holders… which can only mean the SDCC folks aka San Diego Comic-Con aka Comic-Con International! This is just my 2 cent guess because no official information has been released to anyone and their event is just 3 months away. Well I guess if you’re friends with any of the 5 employees or the boss, you would probably know more than me 😀
Anyways, I guess 90+ days is still pretty far for Malaysia standards so the excitement continues to maintain at a benefit-of-the-doubt level. With that said there’s always that ‘Fear of the Dark’ feel…. (Maiden pun again)… or that “I have a bad feeling about this” (Star Wars pun). Personally out of about 7 promises of Comic Con events only has one has delivery a BOOM + post-BOOM effect after the event has passed. Best part was this event was so chill & humble that I thought it was SOOO BLOODY UNDER SOLD compared to all the over-hype* these days – supa exaggerated copy writing, or comic style funky graphics, uninformed claims / tag lines etc. The event in mention was this one called Malaysia Games & Comic Convention (MGCCon) held in 2012. This event had 4 Marvel / DC level artist guest and the most popular cosplayer in the world! You had to be there to experience it and then later experience life without it. Comics fans can testify 😀 At least I think they can. Please, go look it up!
Just some recent examples of over-hype* I mentioned above:
1) In 2015 – a new event used the tagline “Malaysia’s FIRST EVER” comic con. Good hyped tagline but what about Comic Fiesta? Around since 2002 – present. So did you mean western comics? What about MGCCon in 2012?? Recently I learnt that there were comic strip / newspaper comic strip events in KL held back in the 80s, so that was pretty cool to learn about 🙂
2) January 2018 – event boasting headline announcing “a World Class Comic Con experience”. Then later it mellowed down a bit to “The Unforgettable Pop Culture Experience”.
3) August 2017 – new event to highlight toys, games, anime, comics – with all this in the event name… later adopts the tagline – Malaysia’s premiere toys & collectibles… just redirecting emphasis to toys + collectible and not games, anime, comics.
4) October 2018 – debut events caption says it’s “the most exciting new event of the year” with just 65 Likes on their FB page since January 2018.
Now, don’t get me wrong… I’m not writing to slam copy writing or condemn events but rather to highlight some awareness. All the 4 case events (name withheld because that’s not the point) mentioned above were great and achieved commendable things individually. So for the organisers & con goers:
a) Most of us who have been around, are sorta immune to big claims, hot air… ‘Holy Smoke’ even (Maiden pun). Yes, there is a role for all this stylo writing. I call it the ‘marketing lingo’ which is much needed to be presented to corporate sponsors etc. So everyone should chill and not react at the first announcement of a new event. Give these folks a chance. They are choosing to make a difference by not just being a Convention Goer but now a Convention Organiser. And it’s no small task. The thought to organise a convention is like asking ‘Can I play with MADNESS’ and being firm you won’t have a mental breakdown while doing it. (Maiden pun again)
b) Our focus determines our reality – if you want to learn from events… when you go to an event you will learn some. If you want to compile facts to condemn an event… you will go there & come back with a list. We can learn much from each other.
So with this I’m looking forward at what cool things Pop-Con 2019 brings at a time of the year which is vacant of much events. Currently I am particularly interested for them to reveal who they’re 3 guest are going to be. The only hints are: Game Director, International Voice Actor and Comic Illustrator. I have a cynical guess but I’ll keep that to myself as I m doing my best to stay positive. BECAUSE… my 2 cents thinks that this announcement will be a major decider for the con-goers perception of the event.
LASTLY, some free wisdom thru the years I’ve been around the community… the pop culture community, be it Anime or ACG or Western Comics or Gaming, has progressed much thru the years… and it has also has not. However it’s not necessarily ‘Wasted Years’ (Maiden pun, last one) but I wanna put this new wisdom out there to those willing to hear – I think it’s time for the “FOR FANS, BY FANS” motto to end (speaks with a Kylo Ren voice). I have watched many groups, friends & entities achieve some… under achieve.. and very rarely – SCORE BIG TIME… and continue to take it to the next level!
It takes more than “For Fans, By Fans” for the event to be successful. Before let share wha I believe defines event-success = in my opinion true event success is:
- The event has a true SOUL of what it’s suppose to be
- Financially viable to continue (survive)
- Have room to grow / expand.
No doubt, in the (Dream) TEAM you need people who are fans aka Subject Matter Experts, however you do also need a few more key skilled folks! You also need the Events experts (build up / logistics / lay out), then also the Marketing, Promotions & Sales TEAM. Don’t forget the master of the numbers. After that then it’s down to planning, like-minded+tested core support and EXECUTION. This is the super simplified peaNUT shell version. Further elaboration for another time…
Thanks for reading. Enjoy your events 🙂 Do write to us or comment below if you want to 🙂Cheers!
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